Luxury That Gives Back: The Grootbos Foundation
From the moment we arrived, Grootbos had a quality of calm to it that's difficult to manufacture. The lodges sit naturally in the fynbos-covered hills, with views stretching out over Walker Bay and the ocean beyond. Inside, it's the kind of place you don't want to leave: fireplaces, deep sofas, a chessboard that make for a perfect slow evening with a tea or a cocktail after a day outside.
The thing that stayed with us was how purposeful it all felt. A portion of your accommodation fee goes directly to the Grootbos Foundation, which protects biodiversity, supports local communities, and works to keep tourism in the region responsible. They plant thousands of indigenous trees, run vocational training programmes for local communities, and do long-term work to protect this ecosystem.
Grootbos is also one of only a handful of lodges worldwide to hold Global Ecosphere Retreat (GER) status through The Long Run. The Long Run is a network of nature-based tourism businesses, and it vets every one that joins. The highest tier of membership is Global Ecosphere Retreat status. Reaching it means meeting 125 criteria across conservation, community, culture and commerce. External auditors come to the property to check the criteria are still being met, and members file data every year in between. Grootbos has been a member since May 2012 and reached the top tier in January 2014. Commerce is weighted the same as conservation in that assessment, and one of the criteria is that the business be profitable, or on its way there.
A reserve that cannot pay for itself does not hold the status, which is a blunt thing for a sustainability standard to put in writing. What that pays for is on the hills we could see from the lodge. Grootbos's own ecological research has recorded 1,031 plant species on the reserve, seven of them new to science. Your stay is directly contributing to keeping this place alive for future generations.